What's new
The Red Hat® brand standards are a living document, and we're constantly making improvements. When we make updates, we'll add them here.
December 2, 2024
We've made a minor update to the Red Hat Summit logo page.
Red Hat Summit logo page
Minor update
We're introducing a (slightly) modified logo for Red Hat Summit 2025. The page has been updated to reflect the new logo design, but the guidance has not changed.
October 28, 2024
Coinciding with We are Red Hat Week, we’ve made major updates to our foundational pages. We've also made refinements to a few other pages.
Homepage
Major update
We’ve updated the design of the homepage with new images, content, and popular page links.
Brand platform
Major update
We've introduced new brand platform statements and a new mantra—a rallying cry we can all use to guide our work.
Brand personality
Major update
We’ve refined what our personality traits mean to us and expanded on the role they play in how we sound and look.
The hat
Major update
We've added new information about the history of the red hat, what our fedoras mean to us, and how we use them.
Fonts and typography
Major update
We’ve overhauled how we talk about our fonts and how we apply typography based on our brand personality traits.
What's new
New page
You’re looking at it. We’ve added this page to provide a single source of truth for updates to the brand standards.
Naming and trademarks
Minor update
We’ve made some changes to the way we talk about our names and trademarks to align with our product branding handbook and updated legal guidance.
Color
Minor update
We’ve added a new, darker 80 shade to each of our core and secondary colors. Try using these rich new shades for background elements or text.
Navigation
Minor update
We’ve updated the site navigation to include tags that identify updated pages, add external links, and a link to this page.
September 17, 2024
We've expanded our collection of handbooks.
DEI Community handbook
New page
We've added a new handbook with updated information about Red Hat Diversity, Equity, and Inclusion (DEI) Communities and their branding.
August 16, 2024
We've added a new handbook to cover one of our most requested topics.
Product branding handbook
New page
We've added a new handbook that's all about the ways that Red Hat offerings show up in marketing materials, product interfaces, and other parts of the customer journey.
